Intertextuality and Jon Lajoie

March 27, 2009 at 3:39 pm | Posted in Amateur Video, Intertextuality | Leave a comment

Intertextuality, according to Dr. Strangelove, is when “the meaning of any one text is deeply dependent on all the texts surrounding it.”

 

For example, Jon Lajoie’s Everyday Normal Guy is only funny when it is compared to modern rap videos.

 

 

Rap stars usually brag about being extraordinary; having a lot of money, having a lot of women, living a large house, having a lot of material goods, and everyone wanting be them. Jon Lajoie creates a rap video where he raps about the complete opposite; how he is just a normal guy, “nothing special ‘bout me.” He goes on to say how he only has $600 dollars in the bank, he needs to take the bus to go to his call center job, he is not very good with women, and so on.

 

Jon’s video would not be understood in the same way if the viewer was not aware of current rap music.

SXEPHIL

March 27, 2009 at 1:45 pm | Posted in Amateur Video | Leave a comment

You Tube users like sxephil pose a major threat to television producers. Sxephil posts his Phillip DeFranco Show video blogs of news rantings Monday to Friday at 5pm. And people are watching. To date, Phillip DeFranco has 360,481 subscribers, 288 episodes of the Phillip DeFranco show, and 13,176,714 channel views.
The time that these viewers are using to watch videos like the Phillips DeFranco show is taking away from the time they could be watching shows on television, therefore posing a threat to ratings of television shows. This competition is a new phenomenon, Ellie rennie writes in her Community Media in the Prosumer Era, “the culture industries never really had to confront the existence of this alternative cultural economy base until now. Home movies never threatened Hollywood, as long as they remained in the home.”
Television producers are going to have to up viewer involvement and become more available online in order to compete with these new, creative, amateur media producers on YouTube.

 

 

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