Intertextuality and Jon Lajoie
March 27, 2009 at 3:39 pm | Posted in Amateur Video, Intertextuality | Leave a comment
Intertextuality, according to Dr. Strangelove, is when “the meaning of any one text is deeply dependent on all the texts surrounding it.”
For example, Jon Lajoie’s Everyday Normal Guy is only funny when it is compared to modern rap videos.
Rap stars usually brag about being extraordinary; having a lot of money, having a lot of women, living a large house, having a lot of material goods, and everyone wanting be them. Jon Lajoie creates a rap video where he raps about the complete opposite; how he is just a normal guy, “nothing special ‘bout me.” He goes on to say how he only has $600 dollars in the bank, he needs to take the bus to go to his call center job, he is not very good with women, and so on.
Jon’s video would not be understood in the same way if the viewer was not aware of current rap music.
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